| 15 min

02. COVID Is Having a Profound Impact on U.S. Businesses

TriNet President and CEO, Burton M. Goldfield, discusses the state of small and medium-size business, the profound impact the COVID pandemic has had on them and the importance of embracing change at CES 2022.

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Published: May 5, 2023



At CES 2022 in Las Vegas, TriNet’s Senior Vice President and Chief Marketing Officer/Chief Communications Officer, Michael Mendenhall, sat with TriNet President and CEO, Burton M. Goldfield, to discuss how SMBs and entrepreneurs scaled enduring companies during the pandemic. Burton believes it all comes down to talent—the amazing people who collaborate and innovate whether working remotely or at the office. His bottom line: embrace change, know where your market is going and build something fantastic.

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