| 12 min

01. Social Listening for Product Development

Founder and CEO of Audeze, Sankar Thiagasamudram, shares his story at CES 2022 about how his business survived the pandemic and revolutionized audio technology with zero distortion headphone technology lauded by Grammy winners and gamers.

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Published: May 5, 2023



At CES 2022 in Las Vegas, TriNet’s Senior Vice President and Chief Marketing Officer/Chief Communications Officer, Michael Mendenhall, sat with TriNet customer, Sankar Thiagasamudram, Founder & CEO of Audeze to discuss his experience scaling and revolutionizing audio technology. Before Audeze, audio and headphones were merely Sankar’s hobby. Now, his goal is to deliver the most accurate sound reproduction available for users from Grammy-winners to gamers. During the pandemic, TriNet assisted Audeze in navigating health insurance options and strategies to prevent layoffs. It was also during this time that Sankar created the small FILTER Bluetooth Conference Speakerphone that uses A.I. to eliminate background noise and has gone on to win TIME’s Best Inventions of 2022 Award.

The views expressed herein may not be those of TriNet.

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