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| 33 min
24. The Next Generation: Building a Brand for Millennials and GenZ
Nicole Wegman, CEO & Founder, Ring Concierge
Eric Andrews, Vice President, Growth Marketing, TriNet
Nicole created the authentic touch-point shopping experience she wanted in the brand for Ring Concierge. She also discusses the importance of storytelling for social media and TikTok’s influences on the shift to a video-first marketing strategy.
Published: Sep 14, 2023
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Nicole Wegman, CEO & Founder, Ring Concierge
Eric Andrews, Vice President, Growth Marketing, TriNet
Nicole created the authentic touch-point shopping experience she wanted in the brand for Ring Concierge. She also discusses the importance of storytelling for social media and TikTok’s influences on the shift to a video-first marketing strategy.
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